Overview of the Beverage Industry.

Excitement and competitiveness filled the beverage market in 2011. According to a survey by global research firm Nielsen made between January and August 2011, the beverage market had an increase of 1.5%.

In 2011 the expectation was to match the previous year's production. The production was even expected to fall. However the latest data from the Beverage Production Control System (SICOBE), of the Brazilian IRS, shows an increase in volume of about 3.37% of the country's production.

The Revenue numbers, usually considered the most accurate in the area, show that the production reached 13.3 billion litres - 433 million more than the 12.8 billion litres of 2010. According to experts, the special beers were responsible for saving the whole year.

Economic classes C and D maintain a high beer consumption, but of cheaper brands. And what does class B do in the scenario? "It seeks a differential, in this case, the premium or special beers," says expert Adalberto Viviani, from Brazilian Concept Consultoria, focused on the beverage industry.

Less elaborated products with unmalted cereals (corn, rice) - but with price positioning above the popular brands - are also part of this group. The Ambev Budweiser and the Schincariol (Kirin) Devassa are good examples.
According to analysis of the Brazilian bank Fator, these are the beers that should have a higher rate of growth also in 2012. A report from the bank says that "the consumption of premium products on the rise will make the major result difference in the coming years at the same time as the total beer volume growth".

Record. "We don't have the year results yet, but certainly they will be good because we beat production records in October and November", says master brewer Patrick Zanello, from Colorado. "We have reached 100 thousand litres a month, a number we have never reached before," he added.
Also Paulistânia beer had high sales growth rates in 2011 – it is produced by Bier & Wein Import Company together with Contini, beverage industry. "We had a volume growth of 55% ", says director Marcelo Stein, from Bier & Wein.

Foreigners. According to Stein, beer imports hit record highs last year. Citing official figures, Stain says that imports jumped from 22.1 million litres in 2010 to 44.4 million gallons in 2011.

The largest volumes, he says, were brought by large global breweries operating in Brazil, such as Ambev (Anheuser-Bush InBev) and Heineken. The origin of most imports are the Netherlands, Uruguay, Argentina, and Mexico.

Volumes grew 30% since 2010 in Bier & Wein, one of the oldest and largest importers in Brazil. "Brazilians are learning the culture of beer drinking and discovering new flavours," says Stein.

All these beers together – the imported ones and the special ones – represent 4% to 6% of the national consumption, according to industry estimates. "This percentage is expected to reach 9% over the next three to five years," says Viviani.

Source: Abras/O Estado de S.Paulo – Jan/2012 | Consumidor moderno

 

A Market with such potential demands representation
to the height.

Dário C. Occelli, who runs the company, is graduated in foreign trade and training in international trader.

Professional recognized by his activities in the distribution segment, he has won two awards as the best national distributor and three as the best regional distributor of a well known multinational company which he has represented for five years.

Since 1990,he has added to his history his experience as a broker, strengthening contact with mid-sized manufacturers. In 1999, he founded Eureka Assessoria e Intermediações Comerciais, which led to the present Eureka Global Trading.

Expertise, credibility, focus, dynamism and satisfaction in satisfying clients. This is the least one can expect from Dário Occelli and from his company Eureka Global Trading. A company that has in its excellence its business policy.